If you’re an aspiring author, one of the biggest questions you’ll face—after finishing your manuscript—is this: Now what? Gone are the days when traditional publishing was the only path to getting your book out into the world. Today, self-publishing has opened the doors for thousands of writers to launch their careers, grow their audience, and even become bestsellers—all on their own terms. But let’s be honest, self-publishing can feel overwhelming. From editing and cover design to marketing and distribution, there’s a lot to handle. That’s why working with the right ghostwriting company or self-publishing service can make all the difference. To save you time and headaches, we’ve rounded up 10 of the best self-publishing companies that cater to new and aspiring authors. Whether you’re looking for full publishing support or just want someone to help polish your manuscript.
There’s something here for you:
Reedsy
If you’re the kind of author who likes to stay in control but still wants access to top-tier publishing professionals, Reedsy is a great place to start. It’s not a publishing company in the traditional sense—but a curated marketplace where you can find editors, designers, marketers, and even ghostwriters.
Why it stands out:
You get to choose who you work with, and every freelancer is carefully vetted. Whether you need someone to design your book cover or a full-service ghostwriting company to bring your idea to life, Reedsy gives you options.
BookBaby
BookBaby is one of the most well-known names in the self-publishing world. They offer everything from editing and design to eBook distribution and print-on-demand services. For new authors, their packages make the process less intimidating.
Why it stands out:
Their “Complete Self-Publishing Package” is beginner-friendly and covers all the major steps. Plus, they don’t take royalties—you keep 100% of your book sales.
Self-Publishing School (SPS)
Started by Chandler Bolt, SPS is more than just a publishing service—it’s a full-on learning platform. They offer coaching, community support, and step-by-step programs to help authors write, publish, and market their books successfully.
Why it stands out:
It’s advantageous if you want to write a book to grow your business or personal brand. They also partner with ghostwriting companies if you prefer to have your book professionally written while you focus on other things.
Balboa Press
They offer a self-publishing division of Hay House, a well-known name in the self-help and personal development publishing space. That is a flawless option if your book fits into that genre, especially because they understand how to market those kinds of titles.
Why it stands out:
If you are starting with just an idea and need help writing the actual content. With professional editing, custom cover design, distribution, and marketing support. Balboa Press also gives you the option to work with an in-house ghostwriting company
Xlibris
It has been around since 1997-8, and over the years, they’ve provided support to thousands of authors to bring their books to life. They offer a wider range of packages depending on how hands-on or hands-off you want to be.
Why it stands out:
They also offer premium publishing services, including formatting, ISBN assignment, cover creation, and access to professional ghostwriting services.
Kindle Direct Publishing (KDP)
Amazon’s KDP is hands-down the most popular platform for self-publishers. It gives authors full control, from uploading the manuscript to pricing the book. And the best part? You get direct access to Amazon’s massive customer base.
Why it stands out:
It’s free to use, and you can publish both eBooks and paperbacks. While KDP itself doesn’t offer ghostwriting services, many authors hire a trusted ghostwriting company to prepare their manuscript before uploading it here.
PublishDrive
PublishDrive is a strong choice for authors who want to distribute their books beyond Amazon. It allows you to reach over 400 stores worldwide, including Apple Books, Google Play, Barnes & Noble, and more.
Why it stands out:
They offer subscription-based pricing, which means you keep more royalties. It’s a modern platform for authors who are thinking globally, and you can pair their tools with a ghostwriting company to get professional content ready for a wider market.
Scribendi
Technically, Scribendi isn’t a self-publishing company in the traditional sense. It’s an editing and proofreading service, but it’s worth mentioning because of how crucial editing is in self-publishing.
Why it stands out:
Many authors finish their drafts with a ghostwriter or writing coach, then use Scribendi to clean everything up. It’s a great combo—strong writing supported by professional editing.
AuthorHouse
Their publishing packages include everything from book formatting and design to distribution and marketing. They have been a major player in the self-publishing industry for years.
Why it stands out:
They offer optional ghostwriting packages as well. So if you have a story in your heart but can’t seem to get it onto paper, AuthorHouse will connect you with a team that can help turn your ideas into a real, publishable book.
New Degree Press
New Degree Press is unique because it combines elements of hybrid publishing and traditional publishing. They work closely with authors, especially first-time writers, helping them write and publish their books in a community-driven way.
Why it stands out:
Their writing programs are collaborative and educational. If you’re looking for guidance from start to finish—and want access to writing mentors or even a ghostwriting company—they’re worth checking out.
Conclusion
Self-publishing today is more accessible than ever, but it still comes with a learning curve. That’s why choosing the right partner can make all the difference. Whether you’re starting with a half-written draft or just an idea in your head, working with a ghostwriting company or full-service publishing team can help you stay focused and get your book into readers’ hands faster. These 10 companies each bring something different to the table. Some give you total control, others offer all-in-one services, and a few provide the kind of writing and editing support that makes your story shine. No matter which path you choose, remember this: your voice matters. And with the right support behind you, publishing your book doesn’t have to feel like a dream—it can be your next big move.